Sweet Petites Apparel was established in 2006. The idea is a simple but powerful one. Make clothes that provide the perfect petite fit that many petite women struggle to find. Make clothes that flatter a woman’s natural curves. Make clothes that celebrate active, strong, and beautiful women.


ABOUT LIZ

For Sweet Petites founder Elizabeth Dutra, finding clothes, particularly active wear that flattered her smaller frame was often a challenge. The few clothing lines that did cater to petite women were often old-fashioned, outdated, or both.

 

She noticed scores of other petite women around her facing the same dilemma. And so, like many successful entrepreneurs before her, her business - Sweet Petites Apparel, was born out of a solution to that problem.

 

Perfecting the petite fit
Liz has spent many years studying the body contours and shapes of women, when she worked as a holistic health practitioner and had the opportunity for a hands-on experience observing different body types. When she decided to launch a line of clothing for petite women, the first thing she did was to simply listen to women and understand their concerns about fit, style and color.

 

Issues that bothered petites were discussed in detail, such as the need for a shorter inseam, a shorter rise and a comfortable waist band. Liz then hosted a Pattern Party, where she invited women with varying body types to participate and spent time measuring, comparing and tabulating statistics for the perfect fit. This was invaluable input and she took the time to understand and address their concerns.

 

Liz was determined to create a line of petite apparel that would be a perfect fit for women 5’ 4” and under. In keeping with that challenging goal, Sweet Petites Apparel is committed to bringing flattering, stylish and sexy active wear to petite women.  

 

Her background
Elizabeth lived and traveled to several Latin America countries, while she worked on her Masters in International Relations. After graduating, she joined an agency funded by the State Department, which taught foreign business professionals about the U.S. market economy and small business development.  Prior to this, she spent several years helping people to lead a healthier lifestyle and fostering health and wellness.    

 

Throughout her travels around the world, one thing reigned supreme – her ever-growing passion for wellness and fitness. With Sweet Petites Apparel she combines this passion with her innate creativity, to bring style and the perfect fit to petite women everywhere.

 

About the Sweet Petites team

Doing what she does best, Liz has put together a team of accomplished experts to help make Sweet Petites Apparel the best new petite clothing line in the market. Together, Liz and her team of experts have decades of experience launching and managing highly-successful companies.